We've been at the forefront of animal nutrition since 1968, and only promote foods that are wholesome, natural and give pets everything they need for a long, healthy life.

The foods we sell are the best quality and with all the extra supportive ingredients they are better value too!

With meatier foods
you feed less

With more real meat, better quality foods are more ‘nutritionally dense’ which means your dog absorbs more goodness into their body.

‘Cheap’ foods use lower-grade ingredients, which means you feed 20-30% more every day. They are not nearly as cost-effective as they seem!

Lower quality foods have lower quality ingredients

Good quality foods have much more meat, honestly named e.g. ‘chicken meal’ or ‘fresh chicken’ so you know exactly what they’re getting. Plus, higher quality, more digestible carbs, which means smaller firmer stools!

Lower quality pet foods are made with unspecified ‘meat’ meals or ‘animal derivatives’ - these are the lowest grade scraps of chicken, lamb, beef and pork.

No need for supplements with baked-in goodness

Better quality foods are packed with healthy fats and vitamins, and all of our trusted dry foods have extras like joint care supplements and salmon oil baked into every bite.

So you can save money on expensive supplements.

Discover all our Trusted Foods and find the best food for your pet.

TRUSTED BRANDS